Offering health-related programs that align with corporate strategies and worker goals is sensible, but individuals programs should be thought about the icing. The wedding cake – the building blocks for behavior change and real progress – is creative, persuasive communication that will get individuals to spot the programs to begin with.
But instead of receive spotlight treatment, communication is frequently an afterthought. A much better technique is to embrace a fundamental tenet of communication: No information could be absorbed, learned, used, or shared with no link between two sides – a sender along with a receiver. Organizations typically spend some time taking into consideration the sender (their very own wellness strategies) contributing to the receiver (what employees have to hear).
However they generally don’t consider methods to maximize links backward and forward – how, when, where to provide targeted messages that resonate with every worker.
After making use of current research and up to date discussions with clients and medical professionals, we have identified eight “timeless facts” of communication which makes wellness programs a lot more engaging and valuable.
You need to depend on these foundations – ageless communication concepts which are mistakenly overlooked, but undeniably critical:
1. A problematic plan well conveyed is preferable to an ideal plan poorly conveyed.
Many organizations build wellness programs which include well-crafted options and finest-practice strategies. The plans look excellent in writing. Why are engagement and enrollment top concerns of wellness program company directors? Why a multitude of people sedentary? We will walk a bit more? We will perform the simple things – like eat smaller sized portions?
Getting a mighty, feature-wealthy, apparently amazing wellness plan or benefits package is useless if employees are not aware from the value. An excellent plan poorly conveyed is sort of a fantastic seem system that lacks an “on” button. What good could it be, really?
Don’t allow workplace messages about healthcare, wellness, and benefits fall on deaf ears. Communication should not be an afterthought. It ought to join the very first ideas.
2. If you feel “plain language” is “dumbing lower,” you flatter yourself.
Companies that are looking to seem “official” usually finish up sounding egotistical or confusing. Their messages are full of corporate-speak, jargon, and gobbledygook. The intent of the messages sheds within the delivery.
Clearness may be the primary component of effective communication. In case your messages aren’t apparent, they cannot be understood. Actually, they may not be also read or heard. This is also true whenever a subject is observed by employees as vital but intricate (selecting a healthcare plan, understanding any adverse health checking account, improving your overal wellness, etc.).
Obvious communication is all about concentrating on what your potential customers have to know after which delivering that by looking into making sure messages are relevant and understandable. Putting that communication in “plain language” does not mean you are “dumbing lower” messages. It really means that you understand the significance of getting employees receive them.
3. Creativeness is really a precursor to engagement.
Individuals are motivated diversely – many are won over and done with logic and reason, some suffer from forces of emotion, and a few require a healthy mixture of both. One trouble with conventional health communication is it attracts the mind although not the center. It targets the cranium when employees crave another thing. It embodies science – statistics, studies, etc. – but lacks sentiment.